The big challenge that Ultra encountered was not how to get a crowd on a Friday or Saturday night they certainly had some potential on the weekend nights but Monday to Thursday the previous owners simply left it closed and let their other Disco be the "Main Event" without challenge on weekdays, they could clearly understand that there are not enough CLUBBERS in Angeles City Pampanga Philippines on Monday to Thursday to share between 3 clubs. Monstar has opened but still has no IDENTITY its basically High Society Light with a Korean name and some K-POP songs.
Our advice was to create a POINT OF DIFFERENCE, for example animated screens around the dance floor with Manga type cartoon dancers performing the moves and twerks from famous songs for the girls to copy, drink commission incentives for girls to leave their usual spot in high society as lets be honest if the girls go there the guys do too.
Right now Skytrax are doing such a good job with the Korean customers and it has that home feel for some of the girls this is the challenge for Monstar... creating a successful club is not easy but if its the same old same then people just won't waste their time or money.
Good luck to the owners of Monstar and please remember HIGH Society is already the GO TO CLUB so don't try and compete try to make something that will attract a different crowd.
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